封面图片

Building a buzz libraries & word-of-mouth marketing

Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the wor...

全面介绍

书目详细资料
主要作者: Barber, Peggy
企业作者: IG Publishing
其他作者: Wallace, Linda K.
格式: Electronic Resource
语言:英语
出版: Chicago American Library Association 2010.
丛编:IG library
主题:
Libraries > Marketing.
Libraries > Public relations.
Libraries > United States > Marketing > Case studies.
Electronic books.
在线阅读:Available for University of the Philippines System via IG Library. Click here to access