The library PR handbook high-impact communications

The library PR handbook high-impact communications

The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. This handbook will get you on the right PR track with: ideas to harness a celebrity brand and create effective public...

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Chi tiết về thư mục
Tác giả của công ty: IG Publishing
Tác giả khác: Gould, Mark R.
Định dạng: Electronic Resource
Ngôn ngữ:English
Được phát hành: Chicago American Library Association 2009.
Loạt:IG library
Những chủ đề:
Libraries > Public relations > Handbooks, manuals, etc.
Libraries and community > Handbooks, manuals, etc.
Electronic books.
Truy cập trực tuyến:Available for University of the Philippines System via IG Library. Click here to access