The library PR handbook high-impact communications

The library PR handbook high-impact communications

The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. This handbook will get you on the right PR track with: ideas to harness a celebrity brand and create effective public...

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Detaylı Bibliyografya
Müşterek Yazar: IG Publishing
Diğer Yazarlar: Gould, Mark R.
Materyal Türü: Electronic Resource
Dil:English
Baskı/Yayın Bilgisi: Chicago American Library Association 2009.
Seri Bilgileri:IG library
Konular:
Libraries > Public relations > Handbooks, manuals, etc.
Libraries and community > Handbooks, manuals, etc.
Electronic books.
Online Erişim:Available for University of the Philippines System via IG Library. Click here to access