The library PR handbook high-impact communications

The library PR handbook high-impact communications

The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. This handbook will get you on the right PR track with: ideas to harness a celebrity brand and create effective public...

全面介绍

书目详细资料
企业作者: IG Publishing
其他作者: Gould, Mark R.
格式: Electronic Resource
语言:English
出版: Chicago American Library Association 2009.
丛编:IG library
主题:
Libraries > Public relations > Handbooks, manuals, etc.
Libraries and community > Handbooks, manuals, etc.
Electronic books.
在线阅读:Available for University of the Philippines System via IG Library. Click here to access