Why do some business relationships persist despite dissatisfaction? A social exchange review.

Why do some business relationships persist despite dissatisfaction? A social exchange review.

Bibliografiset tiedot
Julkaisussa:Asia Pacific management review V. 17, 1,3-4 (2012).
Päätekijä: Yanamandram, Venkata
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Social exchange theory.
Dissatisfied customer.
Business to business, Service.