Why do some business relationships persist despite dissatisfaction? A social exchange review.

Why do some business relationships persist despite dissatisfaction? A social exchange review.

Bibliographic Details
Published in:Asia Pacific management review V. 17, 1,3-4 (2012).
Main Author: Yanamandram, Venkata
Format: Article
Language:English
Subjects:
Social exchange theory.
Dissatisfied customer.
Business to business, Service.