Consumer responses to versioning How brands' production methods affect perceptions of unfairness.

Consumer responses to versioning How brands' production methods affect perceptions of unfairness.

书目详细资料
发表在:Journal of consumer research V. 39, 1-4 (2012).
主要作者: Gershoff, Andrew D.
格式: 文件
语言:English
主题:
Product lines.
Production methods.
Consumer behavior.
Decision making models.
Brands.