Consumer responses to versioning How brands' production methods affect perceptions of unfairness.

Consumer responses to versioning How brands' production methods affect perceptions of unfairness.

Bibliographic Details
Published in:Journal of consumer research V. 39, 1-4 (2012).
Main Author: Gershoff, Andrew D.
Format: Article
Language:English
Subjects:
Product lines.
Production methods.
Consumer behavior.
Decision making models.
Brands.