Consumer responses to versioning How brands' production methods affect perceptions of unfairness.

Consumer responses to versioning How brands' production methods affect perceptions of unfairness.

Xehetasun bibliografikoak
Argitaratua izan da:Journal of consumer research V. 39, 1-4 (2012).
Egile nagusia: Gershoff, Andrew D.
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Product lines.
Production methods.
Consumer behavior.
Decision making models.
Brands.