Consumer responses to versioning How brands' production methods affect perceptions of unfairness.

Consumer responses to versioning How brands' production methods affect perceptions of unfairness.

Bibliographische Detailangaben
Veröffentlicht in:Journal of consumer research V. 39, 1-4 (2012).
1. Verfasser: Gershoff, Andrew D.
Format: Artikel
Sprache:English
Schlagworte:
Product lines.
Production methods.
Consumer behavior.
Decision making models.
Brands.