Consumer responses to versioning How brands' production methods affect perceptions of unfairness.

Consumer responses to versioning How brands' production methods affect perceptions of unfairness.

Podrobná bibliografie
Vydáno v:Journal of consumer research V. 39, 1-4 (2012).
Hlavní autor: Gershoff, Andrew D.
Médium: Článek
Jazyk:English
Témata:
Product lines.
Production methods.
Consumer behavior.
Decision making models.
Brands.