Consumer responses to versioning How brands' production methods affect perceptions of unfairness.

Consumer responses to versioning How brands' production methods affect perceptions of unfairness.

التفاصيل البيبلوغرافية
الحاوية / القاعدة:Journal of consumer research V. 39, 1-4 (2012).
المؤلف الرئيسي: Gershoff, Andrew D.
التنسيق: مقال
اللغة:English
الموضوعات:
Product lines.
Production methods.
Consumer behavior.
Decision making models.
Brands.