Seeking an expanding competitor How product line expansion can increase all firms' profits.

Seeking an expanding competitor How product line expansion can increase all firms' profits.

Библиографические подробности
Опубликовано в::Journal of marketing research V. 49, 3 (2012).
Главный автор: Thomadsen, Raphael
Формат: Статья
Язык:English
Предметы:
Product lines.
Profitability.
Competition.
Game theory.