Seeking an expanding competitor How product line expansion can increase all firms' profits.

Seeking an expanding competitor How product line expansion can increase all firms' profits.

Bibliographic Details
Published in:Journal of marketing research V. 49, 3 (2012).
Main Author: Thomadsen, Raphael
Format: Article
Language:English
Subjects:
Product lines.
Profitability.
Competition.
Game theory.