From the commerical to the communal Reframing taboo trade-offs in religious and pharmaceutical marketing.

Библиографические подробности
Опубликовано в::	Journal of consumer research V. 39, 1-4 (2012).
Главный автор:	McGraw, A. Peter
Формат:	Статья
Язык:	английский
Предметы:	Consumer behavior. Marketing. Pharmaceutical industry. Religious organizations.