From the commerical to the communal Reframing taboo trade-offs in religious and pharmaceutical marketing.

From the commerical to the communal Reframing taboo trade-offs in religious and pharmaceutical marketing.

التفاصيل البيبلوغرافية
الحاوية / القاعدة:Journal of consumer research V. 39, 1-4 (2012).
المؤلف الرئيسي: McGraw, A. Peter
التنسيق: مقال
اللغة:English
الموضوعات:
Consumer behavior.
Marketing.
Pharmaceutical industry.
Religious organizations.