From the commerical to the communal Reframing taboo trade-offs in religious and pharmaceutical marketing.

From the commerical to the communal Reframing taboo trade-offs in religious and pharmaceutical marketing.

Detalhes bibliográficos
Publicado no:Journal of consumer research V. 39, 1-4 (2012).
Autor principal: McGraw, A. Peter
Formato: Artigo
Idioma:English
Assuntos:
Consumer behavior.
Marketing.
Pharmaceutical industry.
Religious organizations.