From the commerical to the communal Reframing taboo trade-offs in religious and pharmaceutical marketing.

Detalles Bibliográficos
Publicado en:	Journal of consumer research V. 39, 1-4 (2012).
Autor principal:	McGraw, A. Peter
Formato:	Artículo
Lenguaje:	inglés
Materias:	Consumer behavior. Marketing. Pharmaceutical industry. Religious organizations.