From the commerical to the communal Reframing taboo trade-offs in religious and pharmaceutical marketing.

From the commerical to the communal Reframing taboo trade-offs in religious and pharmaceutical marketing.

Bibliografiska uppgifter
I publikationen:Journal of consumer research V. 39, 1-4 (2012).
Huvudupphovsman: McGraw, A. Peter
Materialtyp: Artikel
Språk:English
Ämnen:
Consumer behavior.
Marketing.
Pharmaceutical industry.
Religious organizations.