From the commerical to the communal Reframing taboo trade-offs in religious and pharmaceutical marketing.

Bibliographische Detailangaben
Veröffentlicht in:	Journal of consumer research V. 39, 1-4 (2012).
1. Verfasser:	McGraw, A. Peter
Format:	Artikel
Sprache:	English
Schlagworte:	Consumer behavior. Marketing. Pharmaceutical industry. Religious organizations.