Doing well while doing good the marketing link between business & nonprofit causes

Detalhes bibliográficos
Autor principal:	Embley, L. Lawrence
Formato:	Livro
Idioma:	inglês
Publicado em:	Englewood Cliffs, N.J. Prentice Hall c1993.
Assuntos:	Social responsibility of business > United States. Corporations > Charitable contributions > United States. Marketing > United States. Nonprofit organizations > United States > Marketing.