Doing well while doing good the marketing link between business & nonprofit causes

Doing well while doing good the marketing link between business & nonprofit causes

Dades bibliogràfiques
Autor principal: Embley, L. Lawrence
Format: Llibre
Idioma:English
Publicat: Englewood Cliffs, N.J. Prentice Hall c1993.
Matèries:
Social responsibility of business > United States.
Corporations > Charitable contributions > United States.
Marketing > United States.
Nonprofit organizations > United States > Marketing.