Doing well while doing good the marketing link between business & nonprofit causes

Doing well while doing good the marketing link between business & nonprofit causes

Bibliographic Details
Main Author: Embley, L. Lawrence
Format: Book
Language:English
Published: Englewood Cliffs, N.J. Prentice Hall c1993.
Subjects:
Social responsibility of business > United States.
Corporations > Charitable contributions > United States.
Marketing > United States.
Nonprofit organizations > United States > Marketing.