Differentiating among major Philippine toothpaste brands a quantitative study

Differentiating among major Philippine toothpaste brands a quantitative study

Detalhes bibliográficos
Autor principal: Gutierrez, Ben Paul B.
Formato: Livro
Idioma:English
Publicado em: Quezon City College of Business Administration, University of the Philippines c2004
coleção:UPCBA professorial chair lecture : no.04-10
Assuntos:
Brand choice > Philippines.
Brand name products.
Product management.
Consumer behavior.