Differentiating among major Philippine toothpaste brands a quantitative study

Библиографические подробности
Главный автор:	Gutierrez, Ben Paul B.
Формат:	‌
Язык:	English
Опубликовано:	Quezon City College of Business Administration, University of the Philippines c2004
Серии:	UPCBA professorial chair lecture : no.04-10
Предметы:	Brand choice > Philippines. Brand name products. Product management. Consumer behavior.