Differentiating among major Philippine toothpaste brands a quantitative study

Dettagli Bibliografici
Autore principale:	Gutierrez, Ben Paul B.
Natura:	Libro
Lingua:	English
Pubblicazione:	Quezon City College of Business Administration, University of the Philippines c2004
Serie:	UPCBA professorial chair lecture : no.04-10
Soggetti:	Brand choice > Philippines. Brand name products. Product management. Consumer behavior.