Differentiating among major Philippine toothpaste brands a quantitative study

Differentiating among major Philippine toothpaste brands a quantitative study

Bibliographic Details
Main Author: Gutierrez, Ben Paul B.
Format: Book
Language:English
Published: Quezon City College of Business Administration, University of the Philippines c2004
Series:UPCBA professorial chair lecture : no.04-10
Subjects:
Brand choice > Philippines.
Brand name products.
Product management.
Consumer behavior.