Art direction

A guide to the role of the art director. It examines the techniques, approaches and secrets involved in the development of creative advertising concepts. It emphasizes the importance of seeing things differently, and providing the audience with something to discover. It examines the process of visua...

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Detalles Bibliográficos
Autor principal: Mahon, Nik
Formato: Libro
Lenguaje:English
Publicado: Lausanne, Switzerland AVA Publishing SA c2010
Colección:Basics advertising 02
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