Mixing advertising and editorial content in radio programmes Appreciation and recall of brand placements versus commercials.

Mixing advertising and editorial content in radio programmes Appreciation and recall of brand placements versus commercials.

Библиографические подробности
Опубликовано в::International journal of advertising : quarterly review of marketing communication V. 30, 1-5 (2011).
Главный автор: Van Reijmersdal, Eva A.
Формат: Статья
Язык:English
Предметы:
Radio advertising.
Commercials.
Product placement.
Brand names.