Mixing advertising and editorial content in radio programmes Appreciation and recall of brand placements versus commercials.

Mixing advertising and editorial content in radio programmes Appreciation and recall of brand placements versus commercials.

Bibliographic Details
Published in:International journal of advertising : quarterly review of marketing communication V. 30, 1-5 (2011).
Main Author: Van Reijmersdal, Eva A.
Format: Article
Language:English
Subjects:
Radio advertising.
Commercials.
Product placement.
Brand names.