Mixing advertising and editorial content in radio programmes Appreciation and recall of brand placements versus commercials.

Mixing advertising and editorial content in radio programmes Appreciation and recall of brand placements versus commercials.

Bibliografische gegevens
Gepubliceerd in:International journal of advertising : quarterly review of marketing communication V. 30, 1-5 (2011).
Hoofdauteur: Van Reijmersdal, Eva A.
Formaat: Artikel
Taal:English
Onderwerpen:
Radio advertising.
Commercials.
Product placement.
Brand names.