Mixing advertising and editorial content in radio programmes Appreciation and recall of brand placements versus commercials.

Mixing advertising and editorial content in radio programmes Appreciation and recall of brand placements versus commercials.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:International journal of advertising : quarterly review of marketing communication V. 30, 1-5 (2011).
Prif Awdur: Van Reijmersdal, Eva A.
Fformat: Erthygl
Iaith:English
Pynciau:
Radio advertising.
Commercials.
Product placement.
Brand names.