Mixing advertising and editorial content in radio programmes Appreciation and recall of brand placements versus commercials.

Mixing advertising and editorial content in radio programmes Appreciation and recall of brand placements versus commercials.

Podrobná bibliografie
Vydáno v:International journal of advertising : quarterly review of marketing communication V. 30, 1-5 (2011).
Hlavní autor: Van Reijmersdal, Eva A.
Médium: Článek
Jazyk:English
Témata:
Radio advertising.
Commercials.
Product placement.
Brand names.