Mixing advertising and editorial content in radio programmes Appreciation and recall of brand placements versus commercials.

Mixing advertising and editorial content in radio programmes Appreciation and recall of brand placements versus commercials.

Dades bibliogràfiques
Publicat a:International journal of advertising : quarterly review of marketing communication V. 30, 1-5 (2011).
Autor principal: Van Reijmersdal, Eva A.
Format: Article
Idioma:English
Matèries:
Radio advertising.
Commercials.
Product placement.
Brand names.