Copertina

Customer loyalty isn't enough. Grow your share of wallet.

Dettagli Bibliografici
Pubblicato in:Harvard Business Review V. 89, 1-8,10,11 (2011).
Autore principale: Keiningham, Timothy L.
Natura: Articolo
Lingua:inglese
Soggetti:
Market shares.
Business metrics.
Ratings & rankings.
Customer satisfaction.
Brand loyalty.
Market research.