Customer loyalty isn't enough. Grow your share of wallet.

Customer loyalty isn't enough. Grow your share of wallet.

Λεπτομέρειες βιβλιογραφικής εγγραφής
Τόπος έκδοσης:Harvard Business Review V. 89, 1-8,10,11 (2011).
Κύριος συγγραφέας: Keiningham, Timothy L.
Μορφή: Άρθρο
Γλώσσα:English
Θέματα:
Market shares.
Business metrics.
Ratings & rankings.
Customer satisfaction.
Brand loyalty.
Market research.