Guiltless gluttony The asymmetric effect of size labels on size perceptions and consumption.

Guiltless gluttony The asymmetric effect of size labels on size perceptions and consumption.

書目詳細資料
發表在:Journal of consumer research V. 37, 1-4,6 (2010).
主要作者: Aydinglu, Nilufer Z.
格式: Article
語言:English
主題:
Consumer behavior.
Consumption.
Descriptive labeling.