Guiltless gluttony The asymmetric effect of size labels on size perceptions and consumption.

Guiltless gluttony The asymmetric effect of size labels on size perceptions and consumption.

Bibliographic Details
Published in:Journal of consumer research V. 37, 1-4,6 (2010).
Main Author: Aydinglu, Nilufer Z.
Format: Article
Language:English
Subjects:
Consumer behavior.
Consumption.
Descriptive labeling.