Guiltless gluttony The asymmetric effect of size labels on size perceptions and consumption.

Guiltless gluttony The asymmetric effect of size labels on size perceptions and consumption.

Bibliografische gegevens
Gepubliceerd in:Journal of consumer research V. 37, 1-4,6 (2010).
Hoofdauteur: Aydinglu, Nilufer Z.
Formaat: Artikel
Taal:English
Onderwerpen:
Consumer behavior.
Consumption.
Descriptive labeling.