Guiltless gluttony The asymmetric effect of size labels on size perceptions and consumption.

Guiltless gluttony The asymmetric effect of size labels on size perceptions and consumption.

Détails bibliographiques
Publié dans:Journal of consumer research V. 37, 1-4,6 (2010).
Auteur principal: Aydinglu, Nilufer Z.
Format: Article
Langue:English
Sujets:
Consumer behavior.
Consumption.
Descriptive labeling.