Guiltless gluttony The asymmetric effect of size labels on size perceptions and consumption.

Guiltless gluttony The asymmetric effect of size labels on size perceptions and consumption.

Dades bibliogràfiques
Publicat a:Journal of consumer research V. 37, 1-4,6 (2010).
Autor principal: Aydinglu, Nilufer Z.
Format: Article
Idioma:English
Matèries:
Consumer behavior.
Consumption.
Descriptive labeling.