Great expectations and broken promises Misleading claims, product failure, expectancy disconfirmation and consumer distrust.
| Izdano u: | Journal of the academy of marketing science V. 38, 3 (2010). |
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| Glavni autor: | |
| Format: | Članak |
| Jezik: | English |
| Teme: |
| Izdano u: | Journal of the academy of marketing science V. 38, 3 (2010). |
|---|---|
| Glavni autor: | |
| Format: | Članak |
| Jezik: | English |
| Teme: |