Great expectations and broken promises Misleading claims, product failure, expectancy disconfirmation and consumer distrust.
| Yayımlandı: | Journal of the academy of marketing science V. 38, 3 (2010). |
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| Yazar: | |
| Materyal Türü: | Makale |
| Dil: | English |
| Konular: |
| Yayımlandı: | Journal of the academy of marketing science V. 38, 3 (2010). |
|---|---|
| Yazar: | |
| Materyal Türü: | Makale |
| Dil: | English |
| Konular: |