Great expectations and broken promises Misleading claims, product failure, expectancy disconfirmation and consumer distrust.

Great expectations and broken promises Misleading claims, product failure, expectancy disconfirmation and consumer distrust.

書誌詳細
出版年:Journal of the academy of marketing science V. 38, 3 (2010).
第一著者: Darke, Peter R.
フォーマット: 論文
言語:English
主題:
Perceptions.
Impact analysis.
Consumer behavior.