Great expectations and broken promises Misleading claims, product failure, expectancy disconfirmation and consumer distrust.
| Argitaratua izan da: | Journal of the academy of marketing science V. 38, 3 (2010). |
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| Egile nagusia: | |
| Formatua: | Artikulua |
| Hizkuntza: | ingelesa |
| Gaiak: |