Great expectations and broken promises Misleading claims, product failure, expectancy disconfirmation and consumer distrust.

Great expectations and broken promises Misleading claims, product failure, expectancy disconfirmation and consumer distrust.

Podrobná bibliografie
Vydáno v:Journal of the academy of marketing science V. 38, 3 (2010).
Hlavní autor: Darke, Peter R.
Médium: Článek
Jazyk:English
Témata:
Perceptions.
Impact analysis.
Consumer behavior.