What makes consumers willing to pay a price premium for national brands over a private labels?.

What makes consumers willing to pay a price premium for national brands over a private labels?.

書目詳細資料
發表在:Journal of marketing research V. 47, 5,6 (2010).
主要作者: Steenkamp, Jan-Benedict E.M
格式: Article
語言:English
主題:
Willingness to pay.
Consumer behavior.
House brands.
Packaged goods.