What makes consumers willing to pay a price premium for national brands over a private labels?.

What makes consumers willing to pay a price premium for national brands over a private labels?.

Bibliographic Details
Published in:Journal of marketing research V. 47, 5,6 (2010).
Main Author: Steenkamp, Jan-Benedict E.M
Format: Article
Language:English
Subjects:
Willingness to pay.
Consumer behavior.
House brands.
Packaged goods.