What makes consumers willing to pay a price premium for national brands over a private labels?.

What makes consumers willing to pay a price premium for national brands over a private labels?.

Detaylı Bibliyografya
Yayımlandı:Journal of marketing research V. 47, 5,6 (2010).
Yazar: Steenkamp, Jan-Benedict E.M
Materyal Türü: Makale
Dil:English
Konular:
Willingness to pay.
Consumer behavior.
House brands.
Packaged goods.