What makes consumers willing to pay a price premium for national brands over a private labels?.

What makes consumers willing to pay a price premium for national brands over a private labels?.

Bibliografische gegevens
Gepubliceerd in:Journal of marketing research V. 47, 5,6 (2010).
Hoofdauteur: Steenkamp, Jan-Benedict E.M
Formaat: Artikel
Taal:English
Onderwerpen:
Willingness to pay.
Consumer behavior.
House brands.
Packaged goods.