What makes consumers willing to pay a price premium for national brands over a private labels?.

What makes consumers willing to pay a price premium for national brands over a private labels?.

Detalles Bibliográficos
Publicado en:Journal of marketing research V. 47, 5,6 (2010).
Autor Principal: Steenkamp, Jan-Benedict E.M
Formato: Artigo
Idioma:English
Subjects:
Willingness to pay.
Consumer behavior.
House brands.
Packaged goods.