What makes consumers willing to pay a price premium for national brands over a private labels?.

What makes consumers willing to pay a price premium for national brands over a private labels?.

Podrobná bibliografie
Vydáno v:Journal of marketing research V. 47, 5,6 (2010).
Hlavní autor: Steenkamp, Jan-Benedict E.M
Médium: Článek
Jazyk:English
Témata:
Willingness to pay.
Consumer behavior.
House brands.
Packaged goods.